GapKids by Stella brings stylish looks for holiday season

This
holiday seasonGap is bringing the new babyGap and GapKids Holiday
collection designed by Stella McCartney to Los Angeles’s fashion-savvy
kids with a pop-up store on the famed Robertson Boulevard. The
exclusive Stella McCartney for GapKids Pop-Up Store opens its doors
through Saturday, Nov. 28.

“We love Stella McCartney’s style
and brand, as a mother, she understands what children want to wear,”
said Pam Wallack, president of babyGap, GapKids, and GapMaternity. ”
Mixing Stell’s unique style with the playfulness and versatility of
babyGap and GapKids signature designs resulted in an exceptionally fun
collection for the holiday season. We couldn’t think of a better place
to host the only stand-alone shop for the collection than in L.A. where
style makers and trendsetters make their mark as a very young age.”

Opening today, the Stella McCartney for GapKids Pop-Up Store, situated
across from renowned The Ivy, will feature the new Stella McCartney for
GapKids collection, designed for girls and boys from newborns and on up
to 12-year-olds. The collection features Stella McCartney’s signature
touches, including a soft color palette, familiar silhouettes and her
unique mix of unexpected pieces. The result – looks that stay true to
Stella’s unique vision, reinterpreted with GapKids’ playful, child-like
charm, keeping fun and practicality at the forefront of the design
intent.

For girls, key pieces include an intarsia leopard
print sweater dress, velvet blazer, tulle tutu and cashmere hoodie that
are sure to delight little girls the world over. The boy’s collection
is fun and functional, featuring a mix of monster and superhero
graphics and classic pieces like a navy wool peacoat and quilted
chambray jacket. For the littlest ones, the collection features organic
cotton and cashmere/silk mix styles in simple, indispensible shapes for
babyGap.

The launch was celebrated with a kid-friendly event,
complete with face painting, balloon animals and more, hosted by Liv
Tyler at the Pop-Up store.

Details about the Stella McCartney for GapKids Pop-Up Store:

When: Thursday, November 5, 2009 – Saturday, November 28, 2009.
Monday – Saturday: 10:30 a.m. – 7:00 p.m. and Sunday 11:00 a.m. – 6:00 p.m.
Where: 108 N Robertson Blvd. Los Angeles, CA 90048

Stella McCartney launched her own fashion house under her name in 2001
in a joint venture with Gucci Group. A lifelong vegetarian, Stella
McCartney does not use any leather or fur in her designs. The brand’s
luxury women’s ready-to-wear, shoes, bags, fragrances, eyewear,
accessories, CARE skin care range and performance range with Adidas is
available through 16 flagship stores including London, NY, Los Angeles,
Shanghai, Tokyo, Beijing, Hong Kong and Paris as well around 600
wholesale accounts in key cities worldwide.

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